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Diamond Buying Guide

Writer's picture: Wendy PenroseWendy Penrose

Updated: Dec 4, 2024




Taking the Mystery Out of Diamond Buying - Your No-Stress Guide to the 4 C's


Don't worry - choosing a diamond doesn't have to be complicated! While it might seem overwhelming at first, understanding diamonds is actually pretty straightforward once someone explains it clearly. There are just a few key things to know, and you definitely don't need to become an expert.


The 4 C's are simply Cut, Clarity, Color and Carat - four different ways of describing a diamond's characteristics. Together, they help determine how beautiful (and expensive!) a diamond will be. Let's look at each one in simple terms:



Color: How White Is Your Diamond?

Diamonds are graded from D (completely colorless) to Z (noticeably yellow). Here's the simple version:

- D-F: The whitest of the white - and the priciest

- G-H: Look white to the naked eye - great value!

- I-J: Still look pretty white, especially in yellow gold settings

- K and below: Start showing a warmer, yellowish tint


Most people choose between G and J for the best balance of beauty and budget.



Cut: The Sparkle Factor

Think of cut as how well the diamond has been shaped to sparkle. A well-cut diamond catches light and throws it back like a disco ball! Even a smaller diamond with an excellent cut will look more impressive than a larger diamond that's poorly cut. When in doubt, go for the best cut you can afford - it's what gives your diamond that eye-catching twinkle. The scale goes from Fair, Good, Very Good, Ideal to Super Ideal at the top end. Good to Very Good is a popular choice




Clarity: How Clean is Your Diamond?

Most diamonds have tiny natural marks inside them - like birthmarks. These are called inclusions. The clarity scale basically tells you how many of these tiny marks there are:

- FL (Flawless): Perfect! But super rare and expensive

- VVS/VS: Very tiny marks that you can't see without a microscope

- Si: Small marks that are hard to spot with the naked eye

- I: Marks that you might be able to see if you look closely


For most people, VS or SI clarity is perfect - the tiny marks won't be visible to anyone admiring your ring!



Carat: The Size Story

This one's straightforward - it's about weight, which affects size. But here's a money-saving tip: choosing a diamond just slightly under the whole numbers (like 0.9 instead of 1 carat) can save you lots of money, and no one will see the tiny difference! To give you an idea of size a 4mm diameter round diamond is around 0.25ct, a 5mm diameter stone is roughly 0.5ct and to get a full carat you need around a 6.5mm diameter stone. I usually design rings with 4 or 5mm diameter stones - 0.25 - 0.5ct



Quick Tips:

- Cut is king! It has the biggest impact on sparkle

- You can save money by going slightly lower on clarity and color - most people won't notice

- Think about the whole picture - sometimes a slightly smaller, better-quality diamond looks more impressive than a larger, lower-quality one



What is my recommendation for a good diamond choice? between a 0.25ct and 0.5ct stone with Good to Very Good Cut, G to I whiteness and Si to VS clarity. For an engagement ring a G / Si stone is a really good option.



Remember: The "perfect" diamond is the one that makes you happy when you look at it - don't get too caught up in the technical details!


If you are looking for a unique modern diamond eternity or engagement ring take a look at my store - each piece is bespoke and handmade just for you.

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